Notes

Short reference notes: research patterns, data caveats, and edge cases to consider before making a call.

Research patterns

• Use mixed methods: qualitative interviews for mechanism discovery, quantitative data for magnitude.
• Prefer lead indicators (search intent, sign-up velocity) over lagging ones when decisions are time-sensitive.
• Beware of survivorship bias in case studies; log what is missing.

Data caveats

• Track definitions alongside metrics; changing meaning breaks comparability.
• Small samples magnify randomness. Use ranges and confidence, not single numbers.
• Dashboards accumulate; prune them monthly to keep attention scarce.