Topics

Foundational areas for running and improving a business. Each section provides definitions, why it matters, and ways to measure progress.

Strategy

Strategy is the discipline of coordinated choices under constraint. Good strategy clarifies trade-offs and concentrates effort where it moves the outcome the most.

• Define the playing field (segments, regions, price bands).
• State the edge (capabilities or positions that are hard to copy).
• Pick metrics that expose reality (conversion, cycle time, margin).

Finance

Finance translates operations into numbers. It helps you see whether choices create value or just activity.

• Unit economics and contribution analysis.
• Budgeting by drivers, not line items.
• Scenario thinking for base/optimistic/stress cases.

Marketing

Effective marketing creates and captures demand ethically. It clarifies the problem, the promise, and the proof.

• Message-market fit: what the audience repeats back unprompted.
• Channel testing with defined thresholds for continuation.
• Attribution that is directional, not perfect.

Operations

Operations convert intent into consistent results. Repeatability and simple interfaces reduce errors and cost.

• Flow efficiency: fewer handoffs, smaller batches.
• Quality at the source: prevent defects where they originate.
• Lightweight reviews: weekly, evidence-based, time-boxed.